Inatur increased newsletter subscribers by 140% with Make
+140%
Subscriptions
3X
Sending frequency
Inatur is Norway's largest marketplace for hunting, fishing, and cabins. When they switched to a more user-friendly newsletter tool and made newsletters a priority, the number of subscribers increased by 140% and the impact on revenue was almost immediate.
Inatur's results after switching to Make
+140% more newsletter subscribers.
Tripled the send frequency compared to before.
Increased revenue almost immediately after the changes.
Low unsubscribe rates and high perceived relevance among recipients.
Who is Inatur?
Inatur.no is Norway's largest marketplace for hunting, fishing, and cabin rentals in the Norwegian countryside. Here, landowners can sell hunting and fishing rights, and cabin owners can rent out cabins. They have been active for well over a decade and were one of Norway's early e-commerce players. Inatur has used Make since 2012.
A user-friendly newsletter tool
Inatur evaluated many alternatives, both Norwegian and international, but ultimately chose Make as the "absolute most intuitive solution". With simple drag-and-drop setup, it was easy to design clean newsletters optimized for both desktop and mobile.
At the same time, the marketing department made a strategic decision to increase sends by up to 200 percent and turn newsletters into one of their primary initiatives. The result was visible almost immediately through increased revenue.
In addition to the signup form on the homepage, Inatur has added an option to subscribe during checkout. This makes it possible to tailor the newsletters based on purchase history and interests, ensuring subscribers only receive news they find relevant.
Inatur's experience
– Make's tool is super simple, and can be used by anyone with a basic understanding of communication. Everything is drag-and-drop. On the rare occasion you need help, you can get Make on the phone in minutes, and it gets resolved immediately, says Torbjørn Madsen.
– We saw an increase in revenue almost immediately. We tripled our previous output, and it has now become a critical sales channel. We get very few unsubscribes, and have increased our subscriber base by 140 percent.
– It looks consistently updated and modern, and the interface is foolproof. It is an incredibly painless and smooth solution.
"Make's tool is incredibly simple. Everything is drag-and-drop."
Torbjørn Madsen
Marketing Manager, Inatur