System updates
Updates and improvements
We continuously work on improving Make. Updates that are relevant and useful to you as a user are published here on an ongoing basis. Please contact us if you have any feedback or suggestions.
August 19, 2026
A/B testing for newsletters is available to PRO and Enterprise customers
What's new
A/B testing is now live for PRO and Enterprise customers
New dashboard featuring key performance indicators
Annual, semi-annual, and quarterly distribution via recurring actions
RSS distribution: option to ignore publication dates on articles to retrieve older content
Dedicated user role for viewing statistics only
Option to select specific fields to include in contact exports
Test emails are now marked with [Test] + subject line in the subject field
API: Bulk insert with external_id
Improvements
Various front-end design enhancements
Postal code support now available in the Facebook Lead Ads integration
Various API performance and speed improvements
Better notifications when importing lists that will trigger an automation
Option to manage colors for headings, paragraphs, and other elements from the Form design settings
Bug fixes
Various bug fixes implemented
April 3, 2026
Basic Auth and faster workflow
New
Basic Auth for webhooks (Normal webhooks and webhooks in automations)
Improvements
Speed optimization
GDPR fields changed from 0 / 1 values to YES / NO
Improved error messages for recurring actions
Redesigned dispatch report
Fixed header in step 1 of Create newsletter
December 31, 2025
Improved automation
What's new
Option to group Custom Fields
RSS, send when there are X new articles in the feed. This can be used, for example, if you do not want to send on a fixed day, but automatically when there are X new articles in the RSS feed.
Design settings – All new forms (including the confirmation page for double opt-in) and profile pages will now by default inherit the design settings directly, and will update automatically when the design of the account changes. For existing forms and profile pages, this option can be enabled manually under the design tab.
Option for custom scripts on profile and unsubscribe pages.
Option to exclude tracking on individual links by adding an attribute.
Improvements
Custom fields, forms and profile page – Option to change language/text in the form editor.
Increased width on standard view
Improved layout on My Subscription.
Bugs
Issues related to being logged into 2 tabs simultaneously when updating Custom Fields.
Option to delete a sender linked to a welcome email.
Issue with merge tags in the web version of newsletters from Event Trigger automation
Color for “Content area background color” is not saved
November 1, 2025
Improved segmentation
New
Option to set an offset in RSS articles (e.g., start at article 2, 3, etc.).
Menu element in the newsletter editor.
Improvements
Improved image compression for newsletter images (thumbnails).
Event duration, improved format (e.g., 2h 45m).
Automation Event trigger: changed default setting from All to Active.
Option to select "between" for dates and numbers in segments and conditions.
Custom fields are listed alphabetically in dynamic view.
Bugs
Certain forms containing JavaScript were blocked.
Error in contact search when using Select All.
Font issues in RSS newsletters for certain clients.
September 30, 2025
Improved segmentation
New features
Segmentation > Option to select between two values for e.g. postal code
Forms > Option to duplicate a form
Improvements
Contacts > Lists > List statistics design updated – now shows accumulated contact list growth. Previously, only new contacts were shown.
The ticket module now displays ticket names in the list (Gift, Priority, Standard, etc.)
Bug fixes
Incorrect link positioning in Newsletter > statistics
Some custom fonts were not rendering in Automation
September 17, 2025
Improved automation
New
Automation > New action – Send webhook. This allows you to trigger and send data to other systems as part of an automated sequence.
For dynamic display in the editor, options have been added for: is, is not, has a value, does not have a value, when using single-select or multi-select custom fields.
Improvements
Automation > Sequence – Bulk function to reactivate multiple contacts back into a sequence.
Form and profile page > Logo now gets a default width when uploaded.
Contacts > List contacts – option to hide the Mobile column.
Import > Paste – Simple design improvement.
Contacts > Search – You can now also search the ExternalID field.
Automation > Sequences – Required to select at least one source for how contacts enter the sequence.
Bugs
Subscription module > Contact page – The contact's subscription was not displayed in the list
The share/Send to a friend form was displayed without a background color for some users. This is now retrieved from Design settings with white as the fallback value.
When using merge tags; Today's date, the merge code and not the actual date was used when sharing the web version on social media.
Other
MTA – Support for to_date in analytics filtering
August 15, 2025
Improved automation
New
Added 12 new inspiration templates.
Ticket Events: Added start time.
Improvements
Improved design for Select contacts.
RSS rows: The RSS row list now generates an image of the actual row instead of just showing an illustration.
API: Added the ability to retrieve all sent newsletters based on ExternalID.
Design settings: Added the option to set bold or normal weight on headings and buttons.
Fixed the background on the uploaded logo field under design settings to ensure white logos are visible.
Improved visual representation of locked lists.
Improved flow in Automation.
Added the option to use the Enter key when adding multiple options to a custom field.
Bug fixes
Fixed minor discrepancy in the Tickets module for Tickets sold.
Search in RSS rows now searches content in addition to names.
Fixed display error for recurring actions.
Fixed frontend display error in the editor for larger automations.
Fixed contact listing error when searching and sorting by Date added.
Fixed occasional errors during contact import using XLSX files.
May 9, 2025
New and improved integrations
What's new
Automation: new trigger for Event date allows merging ticket data (e.g., event date, title, and venue) into newsletters.
Display sent newsletters on the contact card
New integrations
Magento 2
Memberful
Improvements
Updated template selection page, now grouped by My templates, Standard templates, and Inspiration templates.
Tag filter in lists, minor design improvements
Bugs fixed
Segment rule: "Contact has / does not have tag" was resetting
Fixed text error during image upload display
Fixed issue exporting to list from statistics
April 3, 2025
New and improved integrations
What's new
Dedicated field for newsletter names for internal use (so you don't have to use the subject line).
General improvements to the ticket and subscription purchase history module.
Expanded information on the Contact card, now including purchase history.
Improved design on the statistics page, now displaying changes compared to the average.
API
Subscriber API – Retrieve based on updated_at
Sender API – Support for AND when sending to list_ids / segment_id
New integrations
Improvements
Editor, "Save and close" button.
When accessing multiple accounts, the system now remembers the last account the user logged into.
The email forward function now uses the design from Settings > Design.
February 6, 2025
New and improved integrations
What's new
New insights dashboard and expanded integrations with purchase history from ticketing systems like Tixly, Ticketmaster, Eventim, Checkin, and TicketCo. This enables powerful use cases within segmentation and automation.
Option to duplicate segments.
Displays last opened and clicked in lists.
Automation → Condition → More flexible rule for whether a contact has/does not have a tag.
Settings → Design → Option to upload a favicon.
Profile page → Customize text, add your own logo in the verification email, and customize the profile page using custom CSS.
Merge field for today's date (e.g., January 1st).
New integrations
DX – Norwegian ticketing system for the culture and entertainment industry.
Checkin – Norwegian platform for ticketing and registration management, built for conferences, courses, festivals, and events.
Duell – Modular POS system tailored to various industries.
Microsoft Dynamics – CRM system from Microsoft.
Improvements
Speed optimization for bulk operations on contacts.
Notification when editing custom fields in segments.
Updated design based on Make's new visual identity.
Automatic login to the most recently used account.
Segment → More flexible rule for whether a contact has/does not have a tag.
September 18, 2024
Improved segmentation
What's new
Segmentation: when using date fields, you can now use "Is more/less than x days".
Forms: now use the default logo set up under Design > Settings.
Tag filtering: now available in the lists for Contacts, Lists, Segments, Newsletters, and SMS.
API: view all sent newsletters based on the recipient's email address.
Improvements
New sorting icons
Segmentation: improved wording for better clarity.
Segment lists now display filter options for unsubscribed and invalid contacts.
July 9, 2024
Improved forms
New
RSS, merge the title of the first article into the subject line using the merge tag {{FIRST_ARTICLE_TITLE}}.
RSS, for monthly deliveries you can now choose to send on the last day of the month.
The Recurring actions list now shows more details.
Form editor – Option to set logo width from 0-100% in the same way as the email editor.
June 4, 2024
Improved forms
What's new
Settings > Design – Simplified setup allows you to make key selections at the top, with more advanced options below. You can also upload your logo.
Introducing Layout Templates – These are simple, general templates without specific design elements. By customizing your design under Settings, these templates will apply your preferred styling when loaded into the editor.
Improved summary page following completed import.
RSS Recurring sendouts
Improved final step with features and options on the right side.
Option to include multiple feeds in a single newsletter and set a maximum number of articles per feed.
Option to trigger manually.
Send times can now be scheduled every 15 minutes.
When using custom content with tag matching, you can now match tags with the RSS author field.
Create form – Updated layout to align with the rest of the interface.
Contact profile page – Improved tabbed layout, designed to display more information.
Icelandic language added for default texts.
April 19, 2024
API improvements
New
AI assistant in the editor. Get help writing content when using blocks like title, paragraph, list, and button. The feature is activated under Settings > Other > AI Assistant (BETA).
GIF content element in the editor allowing you to search directly in Giphy.
New layout templates with a completely neutral design.
Forms – Set tags as hidden within a form.
API: Schedule dispatch times via API.
March 8, 2024
Improved automation
What's new
Forms: Users can now select tags and lists upon signup.
Profile page: Contacts can choose tags, for example preferences like Music, Film, Theatre or Stand-up.
Automatic RSS delivery: Select the send time and decide if content should be generated at the send time, or 1 to 2 hours prior.
Recipient filtering: Option to filter recipients by tags when selecting lists. Enable this under Settings > Other.
Improvements
Automation, condition: Options for "Is exactly" or "Contains one of" (for example, Favourite Topic is Music AND Film, or Music OR Film).
Contact list: The tag column now displays a maximum number with a Show/Hide toggle.
Improved display: Dropdown menus and list selections now display the total number of unique contacts.
Bug fixes
Error when sorting columns in the contact list.
Issues with domain verification when using hyphens.
Alert: Missing DMARC is displayed in the top menu.
Unsubscribe form: Option to enable a link to the profile page where contacts can update their preferences instead of unsubscribing completely.
RSS: Rows now use the same default design as standard rows.
Content feed: You can now directly choose if the feed should have a display rule to prevent duplicate feeds.
December 22, 2023
Improved segmentation
What's new
Support for DMARC under Settings > Domain Verification.
RSS Automation – Option to change from
Generate draft
Generate draft and send
Dedicated activity tab for automated recurring events.
Option to view contacts per action in an automation. Found under Statistics > Sequence.
Improvements
Editor: Content block for
replaced with
, offering more formatting options and better rendering when copying.
Option to select all contacts in a list, not just per page.
Share with a friend
feature now also includes the sharing URL.
Option to use
ExternalID
in segments.
Tags are now listed alphabetically everywhere.
Sorting preferences for lists are now remembered.
Improved default design for mobile preview on the final step.
API: Added
date_created
date_updated
subscriber_tags
No longer possible to delete a custom field if it is used in a segment.
Bug fixes
Domain verification would in some cases close before the verification code was entered.
Error when using the X/Twitter icon.
Error when using the default sender domain when a custom domain was not validated.
Privacy
Option for customers to upload files (Excel, CSV, etc.) with contact data for support purposes.
November 6, 2023
Better newsletter builder
New
Automation: Recurring newsletters or SMS. Currently available upon request. Contact +47 21 64 00 10 or
support@make.as
(mailto:support@make.as)
for setup. The feature includes several options, such as:
Automated newsletters sent daily, weekly, or monthly with content from an RSS feed. For example, sending the latest published articles from an online newspaper every Monday at 12:00 PM.
Automated draft creation of newsletters from RSS for editing and manual sending.
Filtering RSS content based on contact tags. For example, contacts are tagged with interests like music, food, and clothing, and only receive articles within relevant topics.
Automated SMS sending daily, weekly, or monthly. For example, a weekly report using custom fields:
You have 5 sessions left on your punch card
New integrations with Ticketmaster, SuperOffice (via Zapier), Compendia, Tixly, and Mediaconnect.
Option to use tags for dynamic content, such as displaying a row if a contact has a specific tag.
Improvements
Tags are no longer case-sensitive.
Contacts not associated with a list are shown under
All contacts
Ability to link multiple contacts from one list to a new list in a bulk operation.
Improved logic when importing tags.
Option for IP filtering when using the API for enhanced security.
Segment date now shows both
last saved
the number of contacts last modified
Newsletter preview in the automation editor.
Preview now also shows the preheader alongside the subject line.
Clearer marking of rows with display rules in the preview window.
Design settings
now allow you to set line height and reset to default settings.
September 29, 2023
Improved error messages
What's new
Integration with WooCommerce.
The option to define design settings for the editor is now available to everyone. Standard rows will now follow these design settings.
Domain verification. Function to easily send the required information to your technical contact.
Option to delete API keys.
Improvements
Custom fields: option to reorder the alternatives in a multi-select field.
Option to remove contacts from a list as a bulk action.
Option to duplicate an entire automation.
Selection for the number of rows (10, 25, 50, or 100) in a list view is now saved during your active session.
Confirmation message for the Profile page has been relocated just above the button for better visibility.
Bug fixes
Display rules: certain rule variations failed to validate and could not be saved.
Pagination for Segments is now consistently centered.
The merge tag for today's date did not function when used in a URL.
Domain verification lacked support for hyphens in subdomains.
Trend statistics returned an error message in certain cases.
August 10, 2023
Improved error messages
New
More segmentation rules related to date fields and age. For example: Contact is older than 33 years, month is March.
Option to use tags on segments.
Customers can now use user management via Azure AD.
Option to search within list names under Contacts. This option appears once you have more than 10 lists.
Integration with Shopify and Tixly.
API extension. Option to send to a selection based on Tags via API.
Improvements
If a segment is used in an Automation, it can no longer be edited.
Can now also use a text code to activate 2-step verification.
Bug fixes
Integrations and API page returned an error message in some cases.
Error when saving Automations in some cases.
Chat icon blocked functions in the editor, adjusted.
June 19, 2023
Improved automation
New features
Added security for profile pages, requiring contact verification via email first. This feature is optional and can be disabled under Edit profile page.
Expanded options for defining editor design settings. You can now set fonts, font size, and colours for text, links, headings, and buttons.
When using content from an RSS feed, you can now define dynamic content rules based on the RSS feed category.
Improvements
Automation: added the option to clear a contact field / set it to no value.
Removed the possibility of sending an empty welcome email from forms when a user cancels the process.
Bug fixes
Fixed a pagination issue in the automation list view.
May 20, 2023
Improved automation
What's new
Generate subject line variations using ChatGPT. Enable this feature under Settings > Other.
In Automation, you can now save a newsletter as a template for easy reuse when building a sequence.
Tagging and sorting of automated sequences.
Option to export aggregated statistics for automated sequences.
Improvements
Improved speed when importing contacts.
When accessing multiple accounts, you can now easily log in from the My Account menu in the top right corner.
Enhanced security for the profile page: contacts now receive an email with a unique link to gain access.
The forward-to-a-friend feature has been improved with automatic autofill for name and email address.
General security and performance improvements.
Bug fixes
The preview in the pop-up form editor failed due to caching issues.
Newsletter background default changed to white instead of transparent (resolves Outlook dark mode display issue).
January 30, 2023
API improvements
What's new
Accessibility requirements for newsletters and forms in accordance with WCAG 2.1
Option for custom domain for images, links, and forms
API: Send to list
Improvements
Enhanced security for the forgotten password function
Required use of Captcha for forms
Optimization of GIFs during upload
Improved image compression and upload speed for PNGs
Bug fixes
Some RSS images failed to center and altered the newsletter width
Creation and updating of single contacts failed for multi-select fields
Links to PDFs in Chrome browser previews were blocked
November 30, 2022
Improved automation
New
Automation, split option. A split divides contacts evenly 50/50, allowing you to A/B test two different newsletters on a list.
New user role (Editor) for users who only work with content. The Editor role cannot view contacts and their associated personal data.
Improvements
Improved queue logic during sending, which increases speed for large distributions.
Alphabetical order for lists in the dropdown menu when importing contacts.
Optimized image compression.
General performance improvements for contact lists and search.
Bug fixes
Subscribers API, Bulk endpoint failing on birthday.
November 15, 2022
Clearer GDPR fields
Improvements
Redirect to incoming parameter after form submission
Support for tagging on templates
CSS support on unsubscribe page and profile page
New endpoint on the Subscriber API. Register contact by form_id
Support for HTML anchor links in the newsletter editor
Test deliveries are now marked with TEST
Improved UI when deleting multiple lists simultaneously
Bug fixes
Do not overwrite custom fields if the contact is added but already exists
Remove spaces in email if the merge tag is empty
GDPR text field does not render HTML
Removed tracking on mailto links in emails
Deliveries use original feed images instead of edited RSS images
Unsubscribe activation does not work
October 31, 2022
API improvements
Improvements
Support for additional fonts
Preset fonts and colors in the newsletter editor (design palette)
HTML support in the description field on the form page
Scaling Sender API
Introduction of multiple database schemas for improved speed
Bug fixes
Play icon on video content block does not work if type is changed
Error when saving alt text on images
Missing translations in the newsletter editor
Popup does not load fonts correctly
Images do not work in the Make plugin
Security
General security upgrade
August 12, 2022
Bug fixes and stability improvements
New
Rounded corners on rows. This eliminates the need to use images to achieve this effect.
Bug fixes
Miscellaneous bug fixes
June 30, 2022
Improved error messages
New
Dark Mode is available in preview
Tags have been added to contact exports
Email forwarding functionality has been added
Improvements
Significant accessibility improvements across all end-user touchpoints
Automatic removal of spaces when importing mobile numbers
Accounts will temporarily lock after repeated failed login attempts
Fixes
Undefined rules in segment definitions will no longer trigger an error message
"Image" has been redefined as "Alt text" in the editor
March 4, 2022
Improved segmentation
New
Ability to customize the design of RSS content rows
Allow contacts to subscribe/unsubscribe to different lists from the Profile page
Tags available via API
Improvements
Automation – Standard date field is now available as a trigger date
Date of last opened/clicked has been added to exports from lists and segments.
Lists now display both Created date and Updated date
Bug fixes
Sorting on custom fields did not work, fixed
Contact count in a list updated slowly after import.
December 31, 2021
New and improved integrations
What's new
Integration with Viskan ETM
Saved rows can now be edited directly
Automation: view the number of contacts per action within a flow
Editor: option to change the stacking order of elements on mobile devices
RSS: customize content in settings to list RSS feeds directly in the editor
Support chat added for chain accounts
SMS: merge tag for the current date
API: option to add a contact to multiple lists
Segmentation: added 'has/does not have value' for number fields
French and German added as language options for newsletters
Support for both DD.MM.YYYY and YYYY-MM-DD date formats in custom fields
Support for sending test emails to multiple recipients at once
Option to toggle all rules for dynamic display on/off in preview mode
Option for custom CSS in popup signup forms
Bug fixes
Resolved an issue where certain sendouts remained stuck in processing status
Fixed a statistics display error in automations
Fixed background image issue on form pages
October 15, 2021
Improved webhooks
Improvements
Copy/paste import now automatically selects email addresses.
API expanded to include Bounce, source, and reason.
Newsletter dispatch step for "Select list" now displays selected lists first.
Contacts: Improved performance on bulk copying.
Webhooks now include ExternalID.
General performance improvements for import and dispatch.
Bug fixes
Statistics, trend: Resolved issue requiring slider adjustment to view statistics.
Fixed an error that occurred when default templates were disabled.
Fixed dynamic display failure caused by case sensitivity in certain instances.
Corrected date format for default birthday field.
May 12, 2021
Improved segmentation
What's New
The Sender API is now ready for API customers
The Make Plugin has launched in v1. This allows partner systems to offer Make template admin, editor, senders, etc. within their own application.
SMS: Option to use your own number as the sender by verifying it in the same way as an email sender. Security has been enhanced, requiring a code received via either email or SMS.
Import: Support for importing tags on contacts
Bug Fixes
Slow updates of new contact counts during import
Bootstrap error on mouseup outside field, closed modal
Contact table horizontal scrolling: pagination is now centered
Trim field for Excel spaces
Contact table: sorting for custom fields failed
Dynamic display failed when using numbers
Improvements
Segment: Option to select date created and last updated for contacts
Segment: Choose x days more or less than a date field
Forms: Browser title now displays content from the title in the form builder
API: Now returns SubscriberID, with the option to use ExternalID and reactivate contacts
First and last name default fields are automatically capitalized
Bounce: Displays reason
March 26, 2021
Improved segmentation
New
Statistics drill-down modal – Search functionality in contacts
Newsletter – Option to adjust letter spacing
Automation – New trigger for Contact enters / leaves a segment
Bug fixes
Unsubscribe link in Finnish was not working
Unstable DNS check for sending domain
Forms – Merge tags in welcome email
Facebook lead ads failed
Improvements
SMS – Now supports hyphens in keywords
SMS – Forwarding incoming messages to email can now be sent to up to 5 email addresses
SMS – Deleting messages for a keyword now keeps you in the same view
Autofocus in modal for Create new list and segment
Page loader added in multiple locations
Statistics drill-down modal – Copy to list removed from "Modal in modal"
API – ExternalID for external system ID added
API – Speed improved for bulk inserts
Forms – Popup Display moved to a separate tab
Forms – Popup mobile view now centers content by default
Forms – Option to resend welcome email if a contact submits the same form multiple times
Export contacts now includes a date field for unsubscribes
Performance – Resource-intensive tasks moved to replicated database
February 17, 2021
Better newsletter builder
New
Automation: Now in BETA. We are enabling this for selected customers and updating the overview.
Newsletter: Merge tags for today's date can now be used in the editor, subject line, and preheader.
Forms: Custom CSS option. (Must be enabled per account in admin)
Bug fixes
Display rules: Preview menu was not working consistently.
SMS: Sender field was unavailable when creating an SMS from a template.
HTML language is now set to match the user/account language.
Automation: When updating an email, the new version was not being used.
Improvements
SMS: Sender verification, minimum 3 characters.
Account setup checklist: Can now be hidden if preferred.
NoIndex set for web version and form landing pages.
Segments: When selecting "Is in list", the list is removed from the dropdown menu after use.
February 4, 2021
Better newsletter builder
New
Hosting – Database and app are now hosted in Norway 🙂
Merge tags in subject line and preheader.
Newsletter API – various improvements.
https://apidocs.make.as/newsmail_api
Bug fixes
SMS, send to file. When importing a file with special characters (æøå) in the column header, the actual merge failed even though the test worked fine. A check has now been added to reject files with special characters or æøå in the column header. This is also described in the help text.
Automatic logout. Fixed redirect error upon auto-logout for white label accounts.
SMS – Standard date field for birthday showed the wrong date format when merged.
Editor – Links entered without www did not work in test/preview mode.
Improvements
Preheader – The tracking pixel was sometimes included in the preheader, so this has been moved further down.
Newsletter test – Unsubscribe/web version and profile links now direct to an info page stating that this is a test email.
Bulk deletion of contacts – Now significantly faster.
Export – In search mode, clicking Export now exports the search results.
Forms – Added the Ubuntu font.
Performance – The app is generally faster after the relocation to Norway and general optimization.
January 19, 2021
Better newsletter builder
What's new
Search – now also works on tags
Editor – New content block for Titles
Editor – Improved Paste functionality
Editor – Option to enable/disable autosave under Settings
Statistics API – Statistics per letter / letters per contact
Bug fixes
Search – Did not reset when searching again from page 2, 3, etc.
Export – failed when clicking from Heatmap
Statistics – slow loading per device, now improved.
Statistics – Not opened / clicked loaded slowly or failed.
Sorting – sorting newsletters by statistics failed
Date fields – the standard Birthday field displayed in the wrong format in preview
Merging – test merge on send step did not work.
Tracking – missing on buttons with MailTO/Microsoft
Editor – Social media icons failed during template editing
Improvements
Editor – Alt text on images had "alt-tekst" as default value. Since having a value is beneficial for spam filters, this has not been removed but replaced with the default text "Image"
SMS – If an unregistered contact opts out, they will now be saved as unsubscribed.
Contacts – pages and tabs now load faster and show a loader below the table header.
Loader – removed from the top.
Editor – Internal version saving for potential recovery in case of errors.
Diller integration – now includes custom fields from Diller (Diller segment)
