Segmentation

Send more targeted newsletters and SMS

Segmentation divides your contacts into smaller target audiences based on custom criteria.

Try the demo for 30 days

Send newsletters in Make

Customize segments

Customize segments

Create distinct target audiences to help you communicate more effectively

Personal data

Create segments based on demographic, geographic, and psychographic criteria.

Statistics

Create segments based on historical statistics, such as opens and clicks over time.

Tags

Create groupings based on different events and automated workflows.

Flexibility

Use logical "and/or" rules to construct more advanced and targeted groupings.

Deliver relevant content to the right target audiences

Segmentation makes it easier to organize contacts into precise target groups, ensuring that every newsletter or SMS campaign feels relevant to the recipient.

Have you previously experienced your newsletters not reaching your recipients, or being classified as spam? With Make, you can set up custom senders, send from your own domain, and improve your sender reputation to ensure your emails are delivered.

Read more about segmentation

You are in good company

We handle more than 700 million annual newsletter deliveries for our Norwegian users. These are some of the companies that choose to use Make.

Aleris

Frequently asked questions about segmentation

Below are answers to frequently asked questions about segmentation in Make. We also recommend watching our webinar: "Relevant and personal – newsletters the way your recipients want them".

William Øberg

William Øberg

Chief Commercial Officer

Schedule a demo

Let us walk you through Make and explain how the system works, with no obligation.

Book an appointment

Prefer email? You can reach us at

support@make.as

William Øberg

William Øberg

Chief Commercial Officer

Schedule a demo

Let us walk you through Make and explain how the system works, with no obligation.

Book an appointment

Prefer email? You can reach us at

support@make.as

William Øberg

William Øberg

Chief Commercial Officer

Schedule a demo

Let us walk you through Make and explain how the system works, with no obligation.

Book an appointment

Prefer email? You can reach us at

support@make.as

What does it mean to segment a contact list?

Why is segmentation so important?

Do I need to update these groups manually?

Can I exclude specific contacts from an email?

What data can I use to build segments?