Our 8 best tips for building solid contact lists.

Once you find your way into your customers' (or prospects') inbox, email is an unparalleled marketing channel. Even so, it remains a closed channel, especially after GDPR tightened the rules on how businesses are permitted to store contact details. Unless your customers have actively consented to receive emails, you cannot contact them. The question then becomes: how do you go about building larger contact lists?

This makes list building slightly more demanding than before, since old tactics like purchasing pre-made lists are no longer permitted. On the flip side, you will achieve much higher open rates and more positive brand associations when you are actually invited in. Spam was always a method based on quantity over quality. Good email marketing is about targeting those who actually want to hear from you.

So what can you do to collect email addresses? Here are some of the most common methods.