Why email marketing?
Email is the marketing channel that delivers the highest Return on Investment (ROI) against an existing customer base. The advantage of email marketing compared to other traditional channels is that you see the results immediately. When starting with email marketing, it is important to use software designed specifically for this purpose. With some planning, email marketing will eventually become a natural part of your communication and marketing strategy.
Email is low cost
Sending newsletters is very cost-effective compared to other marketing channels, lowering your acquisition costs. Email marketing is currently the most profitable activity you can run online.
Email has high response rates
On average, 20-25% of all newsletters are opened. Note that there are significant hidden figures here, as email clients with preview panes (such as Outlook, Apple Mail, Entourage, etc.) will load the message even if the recipient does not "open" the newsletter in a separate window or click any links. Approximately 10% of all recipients click on one or more links in the email. Traditional direct mail typically sees a 1% response rate.
Easy to execute - with a user-friendly tool
Make Nyhetsbrev features a drag-and-drop template builder where you can easily pull different elements containing image and text combinations into your email. Then, simply add your text, insert links, and upload images that auto-scale. The goal is to let you easily create professional HTML newsletters without needing design expertise. It could not be simpler.
Email delivers measurable response
After every send, you receive detailed statistics showing who opened the email, who clicked the various links, which addresses bounced (did not work), and who unsubscribed. This is valuable insight that highlights what works and what does not – helping you adjust for next time. Additionally, extracting lists of recipients who clicked on specific offers is highly useful for sales follow-up. Your lists are cleaned automatically as bounced addresses are removed, along with recipients who unsubscribe.
Email is effective for branding
With HTML templates, you can build your brand by uploading images and logos. A useful tip is to create a template matching the style of your website to ensure consistent recognition and a coherent visual identity. Subscribers already have brand awareness, and regular contact adds documented value to your brand.
With email, you can deliver personalized and targeted messaging
Examples of how to use email and newsletters: Build your lists correctly and send newsletters to people you have a relationship with to unlock the opportunity to personalize your emails and send relevant content. Segment lists based on interests and purchase history, and target them with similar offers next time. Amazon.com is an excellent example of this approach.