Get Africa Travel wanted to move away from the major US technology corporations
60%
Increase in open rate
For over 25 years, Get Africa Travel has tailored unique trips to Africa for Norwegian travellers. With a loyal customer base, high repeat purchase rates, and a newsletter that inspires wanderlust, email is a key channel. However, despite good content and engaged recipients, they found that many emails never arrived. When they switched from Mailchimp to Make, that changed.
Get Africa Travel’s results after switching to Make
Up to 60% open rate (up from 40–50%)
Significantly reduced bounce rate
More emails delivered and read
Fast, personal support from a Norwegian customer service team
From a US provider to a Norwegian partner
Get Africa Travel had used Mailchimp for many years and was initially satisfied. "We weren't actually dissatisfied with Mailchimp at all. It worked well, and we had used it for a long time," says Eivind.
However, they struggled with an issue that became increasingly clear: many emails never arrived. "We often had a 40–50% open rate, but also very high bounce rates. Many emails were simply never delivered, especially to corporate addresses."
The transition to Make: easier than expected
"I'll be honest, I was a bit hesitant about the change. I had my own templates in Mailchimp that I was very comfortable with," says Eivind. But the transition proved to be far simpler than feared.
"We received excellent support migrating templates, lists, contacts, and forms. It was actually much easier than I had imagined."
The result: more emails delivered, higher open rates
"We used to see open rates of around 40–50%. Now we are up to 60%." The most important improvement is not just who opens the emails, but who actually receives them: "The bounce rate has dropped sharply. Many of the emails that were previously blocked are now getting through."
As a Norwegian travel agency with almost exclusively Norwegian recipients, sending via a Norwegian platform has proven to be a major advantage.
A choice that aligns with their values
For Get Africa Travel, choosing Make was about more than technology. "We care about sustainability, security, and making conscious choices. Supporting Norwegian suppliers when good options are available is important to us."
"We wanted to partner with a Norwegian provider we can trust. It feels right to work with someone who aligns with our values and GDPR regulations," Eivind points out.
What did Get Africa Travel experience?
Up to 60% open rate
Significantly lower bounce rate
More emails delivered to Norwegian recipients
Fast, personal, and accessible support
A Norwegian platform that aligns with the company's values
"We wanted to partner with a trusted Norwegian provider. This is important for our credibility, both internally and with our customers."
Eivind Stigen Holter
Marketing Manager, Get Africa Travel