How NRK ensures reliable delivery of transactional emails with Make
2.5M
Transactional emails per year
NRK sends more than 2.5 million transactional emails annually – ranging from password resets to login links and terms of service updates. These messages must be delivered quickly, securely, and reliably on the first attempt, even during peak traffic periods such as the Eurovision Song Contest finals. To achieve this, NRK chose Make.
NRK's results after switching to Make
Increased confidence in GDPR compliance and data security with storage and operations in Norway
Stable and scalable handling of transactional emails, even during high traffic peaks
Simplified technical operations by outsourcing email handling, list management, and delivery control
Efficient communication and fast customer service provide better control and less time spent troubleshooting
Why NRK chose Make
The choice fell on Make because they could offer:
Norwegian data storage and Norwegian IP addresses
A solution in line with GDPR and high privacy standards
Technical functionality tailored to NRK's needs
A partner with fast and accessible support
Data security was a decisive criterion when NRK chose a new email service provider about 4 years ago. The solution Make offers is developed and operated in Norway, with all data storage and traffic routing on Norwegian servers and IP addresses. This helps meet GDPR requirements and internal security policies, ensuring data is not shared with third parties outside the EEA.
"We have a very comfortable and trouble-free relationship with Make. If any challenges arise, they are resolved within an hour."
A partner to trust
For NRK, having a local provider that understands the regulatory landscape and offers flexibility and close dialogue is highly valuable. It is crucial that systems run without manual intervention, but also that real people are available to talk to when needed. Whether it involves access control or coordinating major mailings, Make is closely involved. When NRK needs to send emails to all its users, they simply notify Make, which ensures the systems are ready for the load.
"It is so convenient to send an inquiry to support and get an immediate reply, instead of having to navigate endless support queues."
The solution also allows for detailed settings regarding access control, key management (API), and downtime alerts. For an organisation like NRK, with many departments and strict routines, control and predictability in how email services function are essential.
What did NRK experience?
Fast and direct dialogue with the provider simplifies technical cooperation
Predictable and secure handling of large email volumes when needed
Local operations and Norwegian data storage provide extra peace of mind for privacy compliance
Easy access to support and follow-up minimises downtime and interruptions
"We have a highly cooperative and hassle-free relationship with Make. If any challenges arise, they are typically resolved within an hour."
NRK