Nordre Follo municipality established a secure and direct channel for citizen communication

Results for Nordre Follo Municipality after switching to Make

• Direct 1:1 communication that reaches citizens independent of algorithms

• Reaching new target groups, including older demographics and non-users of social media

• List building via signup forms on the website and recruitment through social media

• Time-efficient production through reusable templates

Choosing Make

The first campaign sent was the Constitution Day program. This was an effective way to reach a broad audience, including seniors, parents of young children, and other residents, saving them from searching the website or social media.

Merethe, a graphic designer for the municipality, had previous experience with Make and initiated the trial. The free trial period allowed them to test the functionality before making a final vendor decision.

"Make was exactly as I remembered it, user-friendly and easy to understand. It is important for us to quickly create newsletters that look professional," she says.

Strong onboarding and fast support made starting up simple: "I used the chat a lot in the beginning and always had my questions resolved within five minutes."

Make’s offering of Norwegian data storage, universal design, and GDPR compliance was decisive, alongside the reassurance that several other municipalities already use the platform.

Email as a communication channel

Today, Nordre Follo municipality uses newsletters to share articles and information from their website with as many people as possible. They find that they have greater control over who actually receives and reads the information, independent of algorithms.

While Nordre Follo is still in the early stages, they have already seen the impact: direct 1:1 communication, reaching new target groups, list building, and time-efficient production using fixed templates.

Summary

For Nordre Follo, newsletters are not about sales, but about ensuring secure, accessible, and direct communication with residents. With Make, they have a solution that is easy to use, meets universal design and GDPR requirements, and gives them full control over delivery.

"And overall, there is excellent service and follow-up from Make. They are very friendly, welcoming, and helpful, which makes a big difference," Frøydis concludes.

What did Nordre Follo municipality learn?

• Newsletters are a secure channel for public information, not just marketing

• Simple templates and local support lower the barrier for daily operations

• Communication feels more controlled and predictable than on social media platforms