Dynamic content

Dynamic content targeting in newsletters

Easily define which content is presented to specific contacts.

Send newsletters in Make

Customize dynamic content

Create different types of content that will help you communicate more effectively.

Personal data

Create dynamic content based on demographic, geographic, and psychographic rules.

Flexibility

Using custom fields allows for more flexible and detailed dynamic display rules.

Time savings

Dynamic content combines multiple versions into a single email, eliminating the need for separate campaigns.

Better results

Increase the likelihood of clicks, engagement, and conversion.

Dynamic content strengthens your marketing

Dynamic content is a time-saving way to deliver your message when different target audiences require different versions of the same newsletter.

Dynamic content is a time-saving way to deliver your message when different target audiences require different versions of the same newsletter.

You are in good company

We handle more than 700 million annual newsletter deliveries for our Norwegian users. These are some of the companies that choose to use Make.

Norwegian Directorate of Health logo
Tek Norge logo
Over Oslo logo
Digdir logo
Arts and Culture Norway logo
NTNU logo
Bring logo
University of Oslo logo
Oslo University Hospital logo
Tons of Rock logo
VG logo
Norwegian Film Institute logo
Deichman logo
LO Norway logo
Norwegian Data Protection Authority logo
Equinor logo
Helthjem logo
Arendalsuka logo
Avinor logo
DNB logo
City of Oslo logo
SpareBank 1 logo
NRK logo
Sopra Steria logo
Forskning.no logo
Aleris
Rema 1000 logo
Fagforbundet logo
Morgenbladet logo
Red Cross logo

Frequently asked questions about dynamic content

Answers to frequently asked questions about dynamic content in Make.

William Øberg

William Øberg

Chief Commercial Officer

Schedule a demo

Let us walk you through Make and explain how the system works, with no obligation.

Prefer email? You can reach us at

William Øberg

William Øberg

Chief Commercial Officer

Schedule a demo

Let us walk you through Make and explain how the system works, with no obligation.

Prefer email? You can reach us at

William Øberg

William Øberg

Chief Commercial Officer

Schedule a demo

Let us walk you through Make and explain how the system works, with no obligation.

Prefer email? You can reach us at

  • What is meant by dynamic content?

    This means that the content of a single email changes automatically based on who opens it. The email displays different content to different contacts.

  • How does this save me time?

  • Can I avoid marketing subscriptions to existing paying customers?

  • Can I offer unique promotions based on geography or gender?

  • Does this integrate with my existing data?