You can now add video to your newsletters
Many newsletters are purely text-based, creating a static customer experience that makes it difficult to engage the reader. This is one of the reasons why newsletter readers do not click through, resulting in lost conversions for businesses.
Through the partnership with Gobi Stories, Make has made it possible to integrate video into newsletters. This makes the content more engaging while increasing both conversions and click-through rates.
By using video in newsletters, readers consume up to 95% of the content, compared to just 10% for text-based newsletters.
Additionally, the story format is fully optimised for mobile devices, making it easy to reach your entire audience.
How Gobi Stories works
All videos are managed from the Gobi platform. Here, you have access to GDPR-compliant analytics tools, clear overviews of links, conversions, and your own story library.
Upload your clips
Stories are known for being short, authentic, and simple video clips. The production barrier is low as videos are recorded directly from your phone, saving you both time and money compared to larger video productions.
Add links and effects
One of the unique features of Gobi Stories is the ability to add links directly in the video. This is perfect if you want to showcase a product, have a new job opening, or simply want to link to your website.
Publish in just a few clicks
Once you are satisfied with the video, you can easily insert it into your newsletter by copying and pasting your auto-generated HTML code. It could not be simpler!
By using Gobi Stories, you create an interactive customer journey that makes it easier to guide the customer into a purchase process and shorten the sales cycle.
Other services
In addition to being an excellent tool for engaging and converting readers through newsletters, Gobi Stories can also be used directly in emails, for example as an email signature, and directly on websites, in the exact same way as in newsletters. Most people are familiar with the story format from social media, and we see a clear trend where customers spend more time on websites with stories, which also leads to increased sales conversion.
The videos can also be used to show authentic customer testimonials, demonstrate how your product works in practice, or find the ideal candidate for a new position.
Only your imagination limits the possibilities you have with this format, and it all starts with your story!
Gobi Stories