Email automation is one of the most powerful and effective tools in email marketing. Once you set up the system the first and only time required, it runs completely on autopilot. This is why you can practically send emails triggered by specific events or times without lifting a finger. Although it might seem technical, getting started is actually very simple.
Integrations connect Make with other data systems you use. This makes communicating with your customers easy and time-saving, helping you avoid duplicate work or inefficient processes.
What does email automation involve?
Automation is when emails are sent automatically without the sender needing to do anything. The emails are programmed to go out when specific conditions, known as triggers, are met. This can be an action taken by someone on your contact list (behavioral trigger) or an email sent at specific times or dates (time-sensitive trigger). Such automations make it possible to send emails to the right audience at the right time.
For example, you can set up a trigger that automatically sends a welcome email when a new subscriber joins your newsletter list. This saves you from having to do this manually every time a new contact signs up.
Why email automation can transform your business
Email automation can work wonders for most businesses, regardless of size or industry. Here are some of the reasons:
You can create more personalized emails: automation gives you the flexibility to customize.
The ROI for automated emails is exceptionally high: recipients receive your message at exactly the right time.
Automated emails are opened more frequently: according to Epsilon, trigger-based emails have a 199% higher click rate.
Email automation is a prime opportunity for your business to engage customers, improve the customer experience, and increase conversion rates.
9 ways to leverage the automation feature
Email automation offers a wealth of opportunities. Here are 9 concrete steps you can implement today.
More ideas to explore
There are dozens of automation solutions you can implement. Here is a brief list of additional ideas to consider.
Request customer feedback
Email surveys are an excellent way to understand how customers view your services. You can use automation to trigger a survey email after a specific action, such as a purchase or registration.
Birthdays and special occasions
Acknowledge milestones and special events. Surprise your customers by sending a congratulatory email on their birthday, or provide an offer on the anniversary of them becoming a client.
Transactional updates
Automate confirmation or thank-you emails so they are dispatched immediately when someone purchases a product or completes an action that requires confirmation.
Deliver high-value content
Once a new contact is familiar with your business, you can introduce email sequences that provide deeper insights. For example, you can send a blog series on a specific topic to deliver value and strengthen the relationship.
Introduce services with an onboarding email
Similar to welcome emails, these messages give recipients a quick overview of what to expect after subscribing. If someone signs up for a digital service, send them an email explaining how the platform works and the frequency of updates.
Events
When someone registers for an event, add them to a segment and send automated reminder sequences. You can also send a follow-up thank-you email after the event.
Track customer progress
Monitor how customers interact with your product and send them weekly updates on their progress, such as completed steps or achievements.
