Save time and avoid duplicate work with integrations
Integrations connect Make with your other business systems. This simplifies customer communication, saves time, and prevents double work or inefficient processes. Once in place, the integration ensures a seamless data flow that unlocks numerous possibilities. Here are a few examples.
Most businesses use some form of CRM system. This could be your accounting software, such as Fiken, Tripletex, 24SevenOffice, or Visma, or a dedicated CRM system like Superoffice, Microsoft Dynamics, Salesforce, or Pipedrive. Alternatively, you might run an e-commerce or subscription-based business using Shopify, Mystore, Viskan, or WooCommerce.
All of these platforms serve as your master system, where you maintain your contact data. With an integration to your master system, you open up significant opportunities for targeted communication.
Time is money
The primary benefit is time saved. Instead of manually entering the same data across multiple platforms, the integration automates the process. You no longer need to export lists from your master system and import them into Make whenever you get new contacts. Unsubscribes are also handled automatically, keeping the data in your master system and Make consistent at all times.
Once synchronization and data flow are established between your systems, you can leverage the core benefit of the integration: automation.
Email automation is an effective way for your business to engage customers, improve the customer experience, and increase conversion rates.
The benefits of email automation
One of the main advantages of email automation is sending targeted messages based on customer behavior. For example, if you sell newspaper subscriptions, dietary supplements, gym memberships, or software services, the integration allows Make to register when a customer purchases or cancels a product. This purchase or cancellation date can then be used to trigger automated emails.
Make monitors these dates. If a new contact is registered with a purchase date matching the current date, we trigger a welcome sequence:
These are just a few examples of how you can automate communication using an integration. The main benefit is efficiency: you set up the process once, and it runs automatically until you decide to stop the campaign.