RSS: The asset that can boost sales and reputation
RSS (Rich Site Summary) makes it easy to deliver fresh and updated dynamic content to contacts across various platforms. Here is how.
An RSS feed retrieves content from different sources automatically. This means it does the work for you when you need to feed content into your newsletter. Blog posts, news, podcast episodes, products – the RSS feed automatically pulls this from your website and ensures the content you want to communicate is up to date. In short, RSS simplifies your workday in many ways.
RSS is also highly useful for contacts who prefer to have new and fresh information delivered straight to their inbox rather than having to search for it themselves.
RSS makes it easy to convert content
RSS is a standardized format based on XML. This means RSS feeds consist of XML code. This script contains all essential information about, for example, a blog post. This makes it straightforward to convert the content on your website into elements you can use in your newsletter.
Where you previously had to manually copy text and images from a website to a newsletter, you can now let the RSS function handle that task so you can focus on other priorities.
RSS - a useful and sophisticated tool
RSS is often an overlooked asset that many believe belongs to the past. That assumption is incorrect. Not only is RSS a useful tool for retaining contacts, distributing news, and minimizing workload, it is also sophisticated. It offers many opportunities to make content relevant to each recipient – which is essential for successful marketing in today's landscape of conscious consumers.
Once you have set up an RSS feed on your website, you can use RSS to serve dynamic content through automated processes. This means you can both tailor and fine-tune the content, while RSS does the heavy lifting and frees up valuable time. This personalized content allows you to, for example, promote an event in Bergen to residents of Bergen, while residents of Oslo find out what is happening in their city.
You can also target the content and adapt it to different recipients through segmentation, which is an important part of effective marketing. In addition, you can determine the frequency of updates yourself so that your contacts are not overwhelmed with information.
A short RSS guide
To use RSS, you need an RSS feed on your website. If you produce high-quality content and invest resources and time into a solid content strategy, you should definitely implement an RSS feed. This offers an excellent opportunity to build strong relationships with your contacts far more efficiently, and cost-effectively, than through social media advertising and campaigns.
Most publishing platforms have a built-in feature for feeding content, and many webshops also have a feed for each product category.
Once you have set up an RSS feed, you can simply replicate the setup wherever you need it.
Fully automated mailings with an RSS template
Once you have set up a functioning RSS feed on your website, Make can use this to generate the entire newsletter and send it at a scheduled time. For example, if you send out monthly newsletters, an RSS template will allow you to automate this entire process.
What if you do not have enough content on your website at the scheduled sending time? Make detects this and will delay sending the newsletter until you have sufficient content on your website.
Let Make work for you, not the other way around. All you need to do is set up the template, determine how much content should be included in the mailings, and set a scheduled time for the newsletters to be sent.