How Make helps Bufdir meet universal design requirements and more
Bufdir has a cross-sector responsibility for universal design and therefore requires systems that meet high standards. When looking for a new newsletter solution, usability and accessibility were crucial. With Make, they found a tool that simplifies the technical aspects, making it possible to send professional, universally designed campaigns to all target groups.
Bufdir's results after switching to Make
Communication meets accessibility requirements
Professional newsletters without the need for design or coding skills
Secure storage on Norwegian servers and simpler GDPR compliance
Reduced technical complexity and higher efficiency
Why Make was selected
Following a thorough review of several providers, Bufdir chose Make as their newsletter partner. Make stood out due to its simple user interface and strong support for accessibility. The system made it easy to customize templates with clear colors and contrast, add alternative text to images, and ensure that headings and body text were correctly tagged.
"Bufdir has a sector-wide responsibility for accessibility, and it is important for us to lead by example. We see Make as a partner that helps us meet both legal requirements and our own ambitions to deliver above the minimum standard," says Tone.
Who is responsible for accessibility?
All organizations, both public and private, have a responsibility to ensure that the information they share is accessible to everyone. "This applies not only to websites and apps, but also to email campaigns. You never know who is on the receiving end," Tone continues.
Simplicity meets professionalism
A major advantage of Make, according to Tone, is how easy the tool is to use. Bufdir previously used Apsis, which required technical expertise to meet accessibility standards. "Make is so simple to use. It is very easy to get started, and we do not have to deal with complex tabs and technical workarounds."
"Our templates are set up, and it is very straightforward to customize them with correct contrast and tag the elements properly, keeping them in line with accessibility requirements," says Tone.
What did Bufdir experience?
The transition to Make was simple and seamless
A simpler communication tool
It became easier to focus on content and messaging rather than technical issues
Newsletters can now reach everyone, regardless of their needs
"We view Make as a partner that helps us meet both regulatory requirements and our own ambitions to deliver above the minimum standard."
Tone Alexandra Larsen
Senior Advisor, Norwegian Directorate for Children, Youth and Family Affairs (Bufdir)