From social media to newsletters – a more secure and direct path to your supporters
+25%
Annual subscriber list growth
For Henrik Pryser Libell, who is responsible for newsletters at the Fritt Ord Foundation, it became increasingly clear that social media alone was not enough. Algorithm-driven visibility and uncertainty surrounding data usage made it difficult to reach supporters effectively.
With Make, Henrik secured a stable, Norwegian, and user-friendly platform for newsletters – which quickly yielded results. Today, Fritt Ord benefits from better control, higher engagement, and a secure communication channel that reaches their most dedicated followers.
Fritt Ord's results after switching to Make
The subscriber list increased by 25% in one year
Newsletters deliver higher engagement than social media
Better control over content and distribution
Less time spent on manual processes
A solution that provides peace of mind
Before Fritt Ord started using Make, newsletters were a lower priority, with a larger focus placed on social media visibility. Since switching to Make, they have gained far greater confidence in their newsletter campaigns, alongside a stable and reliable solution that has simplified the distribution process.
Henrik appreciates that Make is Norwegian, developed with the local market and regional needs in mind. "It felt good to switch to a local tool we can trust, especially when so many other providers do not comply with European privacy regulations like GDPR," Henrik says. "Creating professional newsletters is straightforward, and we are seeing more and more of the benefits."
From social media to newsletters: increased engagement and greater control
By focusing more on newsletters, Fritt Ord has achieved significant success in a short time. Their subscriber list has grown by 25% in one year, and Henrik believes newsletter subscribers are far more engaged than social media followers. "Our newsletter subscribers are highly dedicated. They are genuinely interested in reading our news," he says.
The increased focus on newsletters has given Fritt Ord greater control over who receives their content, without social media algorithms dictating visibility.
A secure partner for the future
Henrik is convinced that Make is a tool that delivers security and control, while remaining user-friendly and intuitive. Make has also helped him implement RSS feeds, allowing him to easily pull articles directly from the website into Make.
"It is reassuring to have a solution that is direct, reliable, and gives us greater control over communication with our stakeholders," he concludes.
What did the Fritt Ord Foundation experience?
Local support and customisation provide security and flexibility
Simple content creation and excellent template support
Secure and GDPR-compliant data storage in Norway
Newsletters deliver greater impact than social media
"It felt good to switch to a Norwegian tool we can trust – especially since many other providers do not comply with European privacy regulations like GDPR."
Henrik Pryser Libell
Advisor, The Fritt Ord Foundation