How Litteraturhuset secured a reliable, Norwegian newsletter solution
Litteraturhuset in Oslo wanted a newsletter platform that made GDPR compliance easy. Uncertainty surrounding regulations and data storage with their previous provider led them to look for a more secure channel. They chose Make, which stores personal data in Norway and offers functionality tailored to Litteraturhuset's needs.
Litteraturhuset's results after switching to Make
A secure and reliable newsletter channel with a focus on privacy.
Relevant, interest-based mailings tailored to each recipient.
Simple GDPR compliance through Norwegian storage and practices.
Fast and friendly customer service whenever help is needed.
Who is Litteraturhuset?
Litteraturhuset is Norway's only national house of literature, working to promote literature in its broadest sense, protect freedom of expression, and contribute to knowledge-based public debate. The venue's nearly 1,700 annual events attract around 125,000 attendees, with physical visitor numbers reaching a quarter of a million each year.
In search of a secure newsletter channel
Newsletters are an important communication channel for us at Litteraturhuset, and one that our audience highly values. Uncertainty surrounding GDPR legislation was the main reason we wanted to look closer at Make and switch from Mailchimp.
It gives us peace of mind knowing that Make is a Norwegian provider storing personal data in Norway. Ensuring a reliable and secure channel for newsletter distribution is critical for us, allowing us to continue our popular newsletters while fully safeguarding user privacy.
Additionally, it is a great benefit that Make offers accessible and friendly customer support that understands local conditions, our business, and our specific needs.
For Litteraturhuset, offering interest-based newsletters is essential. In the sign-up form, subscribers can choose from 19 different interests, ranging from climate and environment, language and self-development, to events in English.
When these interest-based newsletters are sent, the content is displayed differently for each recipient based on their sign-up choices. Those who have only selected an interest in events in English will, naturally, only receive information related to that topic.
What did Litteraturhuset experience?
Norwegian data storage provided peace of mind regarding privacy and compliance.
Segmentation by interest made sign-up and targeting simple.
Dynamic content resulted in more relevant newsletters for each recipient.
Customer service was easily accessible and understood local needs.
"It is reassuring to know that Make is a Norwegian provider storing personal data in Norway. It is essential for us to ensure a reliable, responsible, and secure channel for our newsletters."
The House of Literature