ITX

ITX and Make – newsletter insights directly on the customer card

Do you use ITX as your cloud-based contact center solution? You can connect Make to ITX so that newsletter activity becomes visible directly in the customer dialogue – without having to switch systems to check if the customer has opened the latest mailing.

What is ITX?

ITX is a cloud-based contact center solution that gathers customer data, orders, invoicing, logistics, and follow-up in one place. The system gives employees a full overview of the customer – from contact information and history to credit status and real-time KPIs – directly within the customer dialogue.

How the integration works

When a newsletter is sent via Make, the mailing is automatically displayed on the customer profile in ITX, showing whether it has been opened or not. This gives employees insight into customer engagement at an individual level, directly in the KPI panel.

The integration also supports a dedicated support trigger: if a customer gives a 1 or 2-star rating in their feedback, an alert is automatically sent to customer service, allowing them to follow up proactively before the issue escalates.

The integration also supports a dedicated support trigger: if a customer gives a 1 or 2-star rating in their feedback, an alert is automatically sent to customer service, allowing them to follow up proactively before the issue escalates.

Why connect ITX and Make?

• Better alignment – marketing and customer dialogue gathered in one place

• More relevant follow-up – employees see if the customer has actually opened the newsletter before making contact

• Proactive customer service – support trigger automatically flags dissatisfied customers

• Data-driven dialogue – customer activity from Make becomes part of the overall picture in ITX

Get started

Want to connect Make to ITX? Contact ITX, and they will assist you with the setup.