Kilkaya streams (content delivery)
In short: The Kilkaya integration retrieves personalized content streams from Kilkaya and makes them available as ready-to-use RSS rows in Make.
Kilkaya and Make – personalized news content in your newsletter
Does your editorial team use Kilkaya to analyze and personalize content? You can connect Kilkaya with Make to automatically include the right articles in your newsletter – tailored to different reader segments.
What is Kilkaya?
Kilkaya is a Norwegian platform that helps online newspapers and digital publishers analyze and personalize content. It allows editorial teams to adapt content streams to different reader groups, measure engagement in real-time, and optimize what users see – driving relevance and subscription growth.
How the integration works
Unlike most other integrations, this is not about syncing contacts, but about fetching content. Make retrieves information based on the content streams in Kilkaya and the articles or blocks currently displayed to different user groups. The data is converted into RSS feeds that you can drag and drop directly into your newsletter template. Syncing happens via webhook, either when the newsletter editor loads or when the RSS feed updates – ensuring your content is always fresh.
Read more about the details of the Kilkaya integration.
Why connect Kilkaya and Make?
Personalized content – each reader segment can receive newsletters tailored to their actual interests
Always fresh – content updates automatically when the Kilkaya stream changes
Faster production – no need to manually insert articles into the newsletter
Leverages existing work – utilizes the data your editorial team already gets from Kilkaya's analytics
Get started
Want to connect Kilkaya to Make? Get in touch, and we will help you set it up.

Kilkaya streams (content delivery)
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